We see ourselves as a performance agency and define ourselves accordingly with the results. With medical professionals in our team, we are used to backwards planning. This means that after setting the goal, we ask ourselves step by step backwards what it will take to get there. At the same time, each intermediate step is planned in a scalable way so as not to strain the capacities and the budget. To scale properly, we need less emotional and more data-driven decisions. A data-driven approach is predictable and therefore less risky.
We optimise the digital marketing concept based on the regional data obtained. With A/B tests and other techniques, we try to squeeze the highest performance out of the budget.